Web Design and UX,UI Design

Create a Lasting Impression

The differences between Web Design, Web Development, and UX,UI design.

Web Design and development is an umbrella term that describes the process of creating a website. Like the name suggests, it involves two major skill sets: web design and web development. Web design determines the look and feel of a website, while web development determines how it functions. Today age find the difference requires a little more nuance—you’d be hard-pressed to find a web designer who didn’t know at least a little HTML and CSS, and you won’t have to look far for a front-end web developer who can whip up a storyboard.

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What is web design?

Most web designers do not code Web designers are responsible for the general look and feel of a website. Beyond their traditional role as visual designers, the proliferation of content management systems (CMS) such as WordPress and no-code website builders like Wix mean there are web designers who can apply their visual talents to building your website without having to know how to code.

What is web development?

Web developers are the programmers with the coding skills needed to add functionality to a website. They translate the designer’s wireframes and mockups into code using HTML, CSS, and JavaScript. Web developers don’t usually have to create the visual assets themselves such as the images behind buttons, color schemes, and fonts. They just need to use code to implement them into the page.

What is UX & UI design?

UX and UI are not the same . In brief: UX stands for 'user experience' and it relates to how a user feels whenever they interact with a product or service. UI stands for 'user interface' and it specifically refers to the touchpoints a person uses to engage with a digital product.

UX Designer

Web Designer

UI Designer

Web Designer

UX design is all about having a deep understanding of the customer, which includes their preferences, behaviors, habits, requirements, and feelings. UX designers must comprehensively understand the issue along with the client whom they are working for so as to design an optimal and streamlined solution.

A UX Designer plays a very crucial role in an organization. They must ensure that a customer has a good time with the brand. They primarily focus on: 

  • Understanding user psychology
  • Comprehending product specification
  • Finalizing the right interaction model
  • Create personas through user surveys 
  • Collaborate with UI designers to create attractive and useful designs

The role of the web designer is to compile everything, including the UI and UX, and turn it into a highly-functional and efficient website that people can easily interact with using their smartphones or computers. A web designer might emphasize the site’s aesthetics more than how a user might deal with it.

Contemporary Web designers are usually trained in visual design to be experts in:

  • Color theory
  • Creative conceptualization
  • Diagrams
  • Interactivity, rollovers, drop-down menus, digital slideshows, call-to-action buttons, and forms.
  • Icon development
  • Info-graphics
  • Typography
  • Log Design

The UI design is the complement of UX Design. UI designers work on the point of interaction between the user and the service/device and try to improvise the product in a user-friendly way that adds value to the users. UI designers work on the look, design, and especially the feel of the product. 

A UI designer primarily focuses on the following:

  • Color and typeface choices.
  • Designing the monotonous but necessary stuff: buttons, icons, sliders, and scrollbars.
  • Forming a style guide for the app or website to ensure consistency for the user.
  • Responsive designing
  • The interactive parts
  • The layout of each screen

The role of the web designer is to compile everything, including the UI and UX, and turn it into a highly-functional and efficient website that people can easily interact with using their smartphones or computers. A web designer might emphasize the site’s aesthetics more than how a user might deal with it.

Contemporary Web designers are usually trained in visual design to be experts in:

  • Color theory
  • Creative conceptualization
  • Diagrams
  • Interactivity, rollovers, drop-down menus, digital slideshows, call-to-action buttons, and forms.
  • Icon development
  • Info-graphics
  • Typography
  • Log Design

UX Designer

UX design is all about having a deep understanding of the customer, which includes their preferences, behaviors, habits, requirements, and feelings. UX designers must comprehensively understand the issue along with the client whom they are working for so as to design an optimal and streamlined solution.

A UX Designer plays a very crucial role in an organization. They must ensure that a customer has a good time with the brand. They primarily focus on: 

  • Understanding user psychology
  • Comprehending product specification
  • Finalizing the right interaction model
  • Create personas through user surveys 
  • Collaborate with UI designers to create attractive and useful designs

UI Designer

The UI design is the complement of UX Design. UI designers work on the point of interaction between the user and the service/device and try to improvise the product in a user-friendly way that adds value to the users. UI designers work on the look, design, and especially the feel of the product. 

A UI designer primarily focuses on the following:

  • Color and typeface choices.
  • Designing the monotonous but necessary stuff: buttons, icons, sliders, and scrollbars.
  • Forming a style guide for the app or website to ensure consistency for the user.
  • Responsive designing
  • The interactive parts
  • The layout of each screen

why good web design is important?
6 Reason to invest

According to Google, it only takes 0.05 seconds to form a first impression!

75% of users make judgements about a company's credibility based on visual design alone

When you come across an outdated-looking website design, what does that make you think about the company? You may doubt their legitimacy, question their products or services, or even look at a competitor’s website for a better answer. Regardless, research shows we definitely judge businesses based on the look of their websites.

38% of people will stop engaging with your website if your content and layout is unattractive

Poor web design doesn’t only hurt your credibility, it can also drive away potential customers. People prefer to view content on beautifully-designed websites, and if your content is unattractive, you’re likely losing more than ⅓ of your visitors.

Usability

Design has a huge impact on how easy it is for visitors to find what they’re looking for from your website design. Research shows that 86% of your website visitors want to see product or service information, 65% look for contact information, and 52% seek an About page for you business.

It builds trust with your audience

People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design. It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

Solid navigation

Your navigation is one of the most important elements of your website design, so how it’s designed is critical. Hick’s Law says that the more choices you give someone, the longer it takes for him/her to make a decision. It’s often summarized as, “Keep it Simple, Stupid.” So when we apply Hick’s Law to website navigation, we want to keep the choices as simple as possible to make it easier for users to decide where to go. As a good rule of thumb, try to limit the number of options to seven or less.

It aids your search engine optimization (SEO) strategy

Many web design elements and practices influence how you publish content on your website, affecting how search engine spiders crawl and index your website. That’s why the best web design companies will include SEO in their services. This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll fight an uphill battle for visibility from the start.

Is Your Website Design Making the Right Impact?

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Your website design is one of the most powerful tools your business has to make a good first impression. But in order to do that, it needs a great web design.

While a great website involves much more than just the design, customers want and expect an attractive visual layout. And they’ll judge your business on looks before they read a single word.

If you’re looking for reliable Web Design solutions in the market, take a look at Quarata Consulting. 

QC (Quarata Consulting) provides the best Website Design, SEM, SEO and SMM (Social Media Marketing) services. 

Our Promise as

UX,UI Designer and Web Designers

It is imperative for those who claim to be web designers to possess a comprehensive understanding of the essential elements of UX and UI. At Quarata Consulting, we ensure that our web designers have a broad and in-depth grasp of these critical components to provide the best possible user experience for our clients.

Web Design
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