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Search Engine Optimization

seo optimization

What Is SEO?

SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. 

When you type in a Google search, how often do you venture down to the tenth or twentieth result? Chances are, you rarely have to because the first few options at the top—below the advertisements, of course—contain the information you requested in your search query. The study says that the number of clicks and impressions a webpage receives drops off substantially after the first 5-10 links.

If prospective customer types in a topic relevant to what your business can provide, don’t you want to be on the top of that page alongside your competitors? If you aren’t, another business just gained a new customer—or, you just lost one.

This is the importance of SEO for your business: SEO gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.

Why is Seo marketing so important?

What SEO Can Do for Your Business

SEO Builds Trust & Credibility

A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, which boosts your business's credibility. But establishing that authority will do more for a brand than most if not all, other digital optimizations. The problem is it’s impossible to build trust and credibility overnight – just like in real life. Authority is earned and built over time. Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.

Good SEO Also Means a Better User Experience

User experience has become every marketer’s number one priority. Increased organic rankings and maximum visibility is the goal. However, few realize that optimal user experience is crucial to getting there. Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Quality SEO makes it easy for users to find the information they are looking for in fewer clicks. It incorporates a positive user experience, leveraging it to work in a brand’s favor.

SEO helps your target audience find your site

SEO can help your business get in front of your target audience as they search for information. 62% of consumers turn to search engines first to learn more about a new business, product, or service — and 41% use them when they’re ready to buy. According to that same survey, 48% of consumers prefer to visit a business’s official website to learn more about them. SEO helps create a strong online presence that will help you reach your marketing goals and enable your target audience to research and buy in a way that works for them.

SEO Helps you stay ahead of your competitors

As you optimize your site, you’re not just working to improve where your site ranks on results pages. You’re also moving above your competitors. Just consider that the first result on any given results page gets an average of 20.5% of the clicks. The second result gets 13.32%, and the third gets 13.14%. This means that as you move up in search results, you’ll earn a larger percentage of the clicks for your target keywords — and your competitors will earn less.

SEO Helps You Rank Better In Local Searches

The top Google local search result accounts for nearly a quarter of all clicks. Local SEO stats show that those companies that outperform their competitors and reach the best ranking are bound to attract 24.4% of all customer clicks for that search. Meaning, it’s not enough to just participate in the local SEO race but to stay ahead of rivals as well. Trust us to keep you at the top!

SEO Maximizes PPC Campaigns

Unpaid (SEO) and paid marketing strategies (PPC) work well together. PPC helps your site appear at the top of paid search results, while SEO organically does the same. Having both results appear at the top of the search engine results page boosts your brand's credibility and shows that you are not merely throwing money at advertising to be on top. You can use SEO to maximize your PPC campaigns — for example, a high-ranking page may do even better if you use it as part of PPC advertising, especially if the keyword has a low cost-per-click.

Should I Be Using SEO?

The short answer is yes! SEO is an intentional, data-driven approach to increase the quality of your business’s digital marketing and the visibility your business receives. The benefits of SEO can only help your business, making it worth the time spent researching. SEO takes a lot of deliberate analysis. It is a complex, ever-changing practice.

As new technology emerges and evolves, so too does SEO. SEO drives traffic, promotes your brand, engages with customers, and directly relates to user experience. SEO is an integral component of your business’s successful digital marketing.

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Contact Us Today for Your SEO Digital Marketing Needs

Having a strong SEO team in your corner is essential to the success of your digital marketing. If you have any questions about why SEO is important for business or about SEO in general, reach out to us today!

We’d love to chat with you about the importance of SEO and how it can support the success of your business. Call us at (719) 453-4803 or schedule a video call . If you are in Colorado Springs, the coffee is on us.

We look forward to connecting with you!

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