Video Production & Marketing
The quality of video marketing has a direct correlation to the level of interest in a brand.
Why is video marketing important?
It’s essential to implement video marketing as it’s the most preferred medium by audiences. A recent survey reveals that a majority of consumers, around two-thirds, would instead watch videos to learn about a product or service than read about it. Video content has taken the lead in global internet traffic, accounting for 53.7% in the first half of 2021, while social media was second at 12.7%. Therefore, it’s crucial for marketers to share their messages through video, which is the platform where consumers are most likely to engage with them.
Benefits of video marketing
Not Sure If Video Marketing Is Right For Your Business? Professional Video Marketing For Paid Ads Helps Companies:
Expand your potential audience
Your video content can reach countless potential viewers on various platforms. Regardless of the platform, engaging and impactful videos can grab the attention of audiences everywhere. Don't hesitate to create confidently, as your videos have the potential to inspire your audience.
Capture viewers’ attention
Incorporating video into your marketing strategy will capture your target audience's attention, giving you a strategic advantage to attract new customers and set your brand apart. Video offers vivid colors, impactful music, and dynamic motion, creating an immersive experience that engages and showcases your brand's unique qualities. Don't miss the opportunity to harness the full potential of video content and elevate your brand to new heights.
Create compelling content marketing
Video marketing goes beyond ads. BeaverCraft, a European wood-carving tool maker, saw the benefits of offering educational content like YouTube videos. These videos increased customer engagement and sales, leading to more content creation and increased sales. Valuable video content can drive organic traffic to your site and enhance your SEO strategy.
Showcase your brand and products
Showcase your brand and products effectively with explainer videos. By demonstrating your products in action, customers can easily see their benefits, plus take a virtual tour behind your brand's narrative. Use your unique style coupled with video messaging to make your brand stand out above the competition.
Build A Brand Image
Video marketing can significantly benefit your brand by engaging and captivating your target audience through compelling visual stimuli. It increases brand awareness, potential conversions, showcases your brand's unique mission, sets it apart from competitors, and elevates its overall impact. Collaboratively pursuing this strategy leads to new levels of success and prominence.
Stand Apart From Competitors With Unique Content
Unique content video marketing stands out from competitors and results in increased brand recognition and customer loyalty. It's a scientifically-proven method that businesses can use to establish themselves as innovative and reliable in their industry.
Enhanced Paid Advertising With Video Marketing
When given the option between a graphic ad and a video ad, consumers tend to respond better to video advertising. According to research, video ads have a higher click-through rate and can increase conversions by up to 30% compared to static images. At Quarata Consulting, we recognize the significance of imagery in advertising and work with companies that can produce engaging video content for use in various types of paid ads, such as commercials and social media ads.
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by Quarata Consulting